UHCL College of Business Google Search Ads

Role: Writer

When the College of Business at University of Houston-Clear Lake wanted to highlight top degree programs to reach graduate students, I wrote copy to revamp their online presence.

I began with data provided by the college that included enrollment, job outlook, success outcomes and salary outlook as the basis for selling points. Through research on benefits of each degree and an analysis of competitor universities, I developed content for ads and website.

Google Search Ads

Google Search Ad for UHCL MBA degree program

Google Search ads focused on unique elements of UHCL programs and were targeted toward graduate student populations who may have to balance coursework with family, work and other commitments.

Google Search Ad for UHCL dual MBA and MHA degree program

To optimize the ads, I wrote new content for the the MBA and Dual MHA/MBA degree landing pages for to make information easier to digest and answer questions like "what can I do with this degree?" and "what is the difference between these two programs?". I added information about earning potential and career outlook to highlight the benefits of earning an advanced degree for working professionals.