UH-Clear Lake Social Media Management

Role: Social Media Coordinator

In this role at UHCL, I manage university social media sites, including Facebook, Twitter, Instagram, YouTube and LinkedIn. Additionally, I serve as the primary contact for creation and maintenance university social media sites across campus.

Site Management

Managing these sites includes creating a content calendar, writing content, scheduling posts, live event coverage, producing graphics and shooting photos as needed.

UHCL Primary Accounts (September 2015 - present)

• Facebook

• Twitter

• Instagram

• YouTube

• LinkedIn

Results (Oct. 2015 - December 2019)

• 65% increase in Facebook Likes

• 81% increase in Twitter followers

• 254% increase in Instagram followers

• 237% increase in YouTube Subscribers

UHCL Admissions (April 2019 - March 2021)

• Facebook

• Twitter

• Instagram

UHCL Alumni Association (January 2019 - June 2020)

• Facebook

• Instagram

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Social Media Advocacy and Training

Social Media Guidelines

Although social media guidelines existed at UH-Clear Lake, there was no process to implement them. I updated university guidelines and created a new process for the account creation. From there, I developed content for a new web section to share resources with internal users:

• UHCL Social Media Guide

• Social Media Request Form

• Social Media Directory

Training

To support employees across the university managing social media, and to provide additional marketing and communications resources, I launched two training groups that meet regularly throughout the year. I developed training topics and presentations, and led virtual meetings to share resources. Topics covered:

• Intro to UHCL social media guidelines and resources

• Key social media metrics

• Conducting a social media audit

• Applying UHCL brand to social media

President's Twitter

UH-Clear Lake welcomed its first female and first black president in its 45 year history in 2017 after a 22-year tenure of the previous president. This major shift in vision and leadership for the university called for the elevation of the university’s brand through the lens of the president. I worked with the AVP of Marketing and Communications to develop an initial content plan and training to launch the president’s Twitter account.

• @uhclpres

• Launched in February 2019

• Grew 188 followers in one year