UHCL Admitted Student Packet

Role: Writer

As part of the re-branding for UHCL recruitment and enrollment, the admitted student packet redesign included fresh branding, new content and web page. The concept derived from the "Discover More" recruitment campaign. Inspired by travel and adventure, the packet targets admitted students at the next phase in their enrollment journey: getting accepted. The goal was to continue the enrollment story with a consistent look, and provide students with relevant, clear messaging on their next steps. I worked with a team of designers to develop the overall concept, and wrote all the content for the packet. The packet includes an envelope, pocket folder, guidebook, fold-out piece, and sticker book insert.

Packet Envelope

UHCL admitted student packet envelope

Pocket Folder The folder houses the admitted student letter, and all the supplemental items of the admit packet

UHCL admitted student packet pocket folder

Guidebook The bi-fold brochure highlights campus life at UHCL and outlines next steps for admitted students.

UHCL admitted student packet guidebook

UHCL admitted student packet guidebook

Social media poster This piece ties the physical packet to the UHCL Admissions digital presence on social media and encourages students to be part of the story.

UHCL admitted student packet social media poster

Web page

The admitted student web page was updated with new, detailed copy that aligns with the steps outlined in the mailed packet. The web page aims to clearly communicate the enrollment process, and directs students to other areas of the website to complete their next steps.