Hunter Hall Marketing
- George Mattingly II
- Oct 9, 2019
- 2 min read
Updated: Aug 11, 2020
Role: Writer, project manager
University of Houston-Clear Lake opened its first traditional on-campus residence hall, Hunter Hall, in August 2019. To help appeal to prospective residents, I worked directly with the Director of Housing and Residential Life to execute marketing and communications initiatives leading up to the opening. I served as the project manager on behalf of the Marketing and Communications team. This involved setting internal deadlines, leading meetings and collaborating with campus departments to execute plans and tasks.
Video
For year two of Hunter Hall, I created a storyboard for this video to give prospective students and families a firsthand look at life inside the residence hall.
To raise awareness and increase occupancy in Hunter Hall, I wrote the script for Snapchat digital ad, which ran over four weeks. This targeted prospective residents who were new and current students.
Display banners
Print mailer
Print ad
Brochure
I wrote content for emails targeted at current, admitted and prospective students to inform them of the benefits of living in Hunter Hall, and to encourage them to sign up for housing.
This message was sent in fall 2019 ahead of the opening of the residence hall. To encourage students to live Hunter Hall, a financial incentive was offered.
In spring 2020, I wrote new messages to highlight the first semester of activities in Hunter Hall, and to encourage students to apply for a new term. Additionally, a showcase event was added to give exclusive tours of the new facility.
Media
I assisted the Media Relations team in conceiving a media strategy to highlight the transformation of campus life with new residence hall, including pitching story ideas, publishing calendar and identifying interview subjects. These efforts garnered a live TV coverage on CW39 Houston. For this effort, I assisted in planning the media script for the live broadcast, identifying campus experts for on-camera interviews, scouting locations, editing interview questions/campus facts and providing media training.
Media Releases I consulted on story pitches and publishing calendar for these stories.
Television
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